The other day, we were driving in the car. From the back seat, out of the blue, Julianna's little 4-year-old voice floated forward:
Mommy? You remember that movie, Barbie and the 12 Dancing
Princesses? Well, it's coming to video and DVD.
As I've mentioned before (almost exactly 2 years ago), it strikes at them at a young age.
I think what annoys me most is when advertisers try to evoke an emotion completely unrelated to the product they are trying to sell. I realize this is supposed to work, but who does it work on? I don't know if it's the mathematician in me, but when they try to take a 30- or 60-second commercial and come at you from visceral level, it makes my skin crawl. Yes - I believe that Uncle Ben's Wild Rice will make my sex life more spicy. What is that all about?
Now, I
do like the current Plavix commercial. Have you seen it? It starts out showing Jim the Firefighter, with the words,
Jim is a formidable man.
I can go along with that. Though I think Krista likes the last line better:
Because no matter how formidable you are, you're no
match for a Dangerous Clot.
Sounds like a bad comic book.
And I'm not sure how I feel about my favorite classic rock songs being used to further our horrible addiction to consumerism. But, sad to say, I guess I can fall prey to these things, too. Personally, I've always preferred Mercedes over Cadillacs - not that I'm going to be getting one any time soon - but when they started using Led Zeppelin songs in their commercials, Cadillacs suddenly became way cooler. I guess it depends on what pushes your buttons.